Real estate business strategies: knowing how to define and anticipate your needs

Although real estate is a major issue for companies and represents a significant cost of exploitation, few are those who anticipate their needs in the matter!

A real estate strategy is built on the long term.

A real estate strategy must be considered in the long term. Every company, whatever its size, must reflect on its real estate strategy according to its specificities and its requirements. In any case, it will have to continually adapt this strategy to changes in its reality.

The most difficult exercise will be to combine the “times” of the company and its projections to 6 or 12 months. That is to say to take into account the order book (short time) and real estate (long time / cycles of 3 to 6 years).

Real estate is too often suffered by companies, especially when they have not considered a strategy of decline. It will always be more difficult to reconcile or break long-term real estate commitments, with a turnaround in a business situation that can suddenly happen.

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Very few companies are aware of these issues except certain sectors such as “data centers”, shopping centers, logistics centers … that place their real estate at the heart of their business model.

“Life cycles have a direct impact on the organization of a company and automatically impact its real estate in the short, medium and long term. Therefore, it is better to anticipate rather than suffer! For the best results you can visit Real Estate Tampa FL 2018 .

The key to success: anticipation of needs and flexibility

The more the company will be able to anticipate its real estate strategy, i.e. to take into account the size, the functions, the uses, the locations of its real estate asset (work tool or place of production), the more it will be able to answer medium and long-term business challenges.

How to do?

  • Think about the layout (Workplace): more people, less surface, more comfort.
  • Use the shared workstation: internal or external with the business centers.
  • Imagine groupings of sites or relocations.
  • Plan site assignments.
  • Occupy more virtuous buildings: in terms of consumption and energy (1st source of economy).
  • Consider timework. Think of changing surfaces: Extension, densification, divisibility.
  • Consenting less binding commitments with regard to real estate: Example commitment of shorter duration even if it seems more expensive (negotiation of the leases, it is better to pay more and to be able to leave earlier)

How to develop your real estate strategy?

Building a real estate strategy involves taking into account economic parameters (rent, charges, etc.), market, legal (content of commitments made to a lesser, for example), financial (cash flow / investment / financing), technical (processes) but also functional and human (productivity, ownership of employees in the company, branding and accessibility of workspaces).

It is essential to understand the company and its activity by:

  • Identifying needs or possible needs (medium and long term).
  • Auditing the assets (location, occupation, legal, economic, market, technical analysis …).
  • Defining the objectives.
  • Modeling scenarios and implement them in whole or in part, following the economic evolution of the company.

Main question: rent or buy?

Everything will depend on the goals set by the company and its leader. Rental is the most conventional tenure and the one that offers the most flexibility. The purchase can be considered by necessity, for reasons patrimonial, financial long term.